How Do I Consistently Create Content When I Don’t Know What to Say?

You have important things to share and passions within your own heart that are bigger than your current pursuits. That’s why you’re here at Important Work, and we’re incredibly grateful you are. If you want to take it to the next level, building an audience for your unique message is absolutely mandatory.


To build an audience, you have to be engaging in content marketing on a regular basis, or put more simply, you need to be out there beating the drum and spreading the good word as much as possible.


That’s the hard part. When thousands of ideas are swirling around, it’s impossible to know how to organize what to say and how to say it in a way that really lands with people.


On this episode of Important Work, we’re answering some of the most common content marketing questions we hear from folks that are looking and needing to start content marketing in a serious way. Be sure to listen now because, on top of that,...

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Want a Fulfilling Career? Make More Marbles (and Masterminds)


Are you looking for a more fulfilling career? If so, you’re in good company.


Type the word “fulfilling” into your favorite internet search engine and “fulfilling careers” is the second-most-popular search just after “fulfilling definition.” Meaning, there are so many people searching for guidance on getting a more fulfilling career that Google is serving it up as the second-most useful item to show you results for.


The robots, Y'all. The robots know we’re yearning for more fulfillment in our careers. Sadly, identifying your own fulfilling career, path or work isn’t a task that a robot can do for you. Happily, this podcast can help you get there.

On this episode of Important Work, we welcome Brad Hart who runs a company called Make More Marbles and hosts a podcast of the same name. Brad grew up on Long Island, where he grew up feeling he never belonged with peers due to home circumstances. When he finally...

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The Mr. Thank You Project


In this episode of Important Work, we welcome John Israel, who created a revolution of gratitude with his Mr. Thank You project. He’s sharing his story of expressing gratitude and asking the world to join him in a simple, yet massively ambitious goal.


He hopes to inspire 74 million thank you cards to be handwritten and delivered around the globe. That’s 1 percent of the world’s population expressing gratitude to one another! The thing is, it’s catching on fast with numerous national news outlets covering his journey, from Pop Sugar to Good Morning America.



Listen now and hear his story, including:


  • How gratitude through written word can enhance well-being, build community and grow the bottom line
  • How love, generosity, and appreciation inspired the origin story of the Mr. Thank You project
  • What beachside epiphany inspired John to feel a deep gratuity for his life and how he went to work expressing that gratuity
  • How John...
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Seeker: A Journey Towards Wisdom



If you have an inkling of awareness that you’d like to be on a different path when it comes to your work, it can be easy to get wrapped up in the negative. “I hate this because ____” or “this path is awful because ____” or “these people I work with are terrible because of ____.”


However, to really grow into the important work we’re each uniquely qualified to complete, a fundamental mindset shift is required. The situations don’t change, but how we capitalize on them does.


On this episode of Important Work, we welcome Dave Jenks. Dave is a lifelong seeker of his important work and joins us to share how to look at your journey as an ever-shifting river where each portion has something new to offer. Listen as we discuss:


  • Dave’s journey as an educator, business person, and real estate agent
  • How to build and expand foundational skills to grow into your work
  • Why you should aim to love what...
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You Were Made for More


You were made for more important work. Trust me on this.


We don’t focus on this in business or marketing but neglect it at your own peril. You may sense it, a gnawing sensation, a splinter in your mind, as I did, that you have a calling that’s not being fulfilled.


I would encourage you to bring more soul in your business and connect with your inner self. Today we continue our series on bringing stories of those that have set out on their own important work.



On this episode of Important Work, we welcome special guest Chas Wilson, co-founder of Master Networks out of Plano, Texas, just north of Dallas. Currently, Chas and his business partner are working on a new book, “Impact,” on becoming a positive influence. Listen as we discuss how Chas:


  • Finally found (and continues to find) his Important Work
  • Functions in a constant feedback mode to stay on track
  • Constantly assesses, tweaks, and moves forwards
  • Focuses on...
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The Go Giver Influencer


Building an empire of important work is a delicate balance of mission, purpose and enterprise. Doing something you love, that you’re good at, that fulfills your heart’s true desire while providing financial support (and hopefully more) is … complicated … to say the least.


One strategy to navigate that path a bit easier is to soak up as much knowledge as possible from those who’ve done it and done it well. Queue Bob Berg.


On this episode of Important Work, we welcome author and global speaker Bob Burg. Author of “The Go-Giver” series and so many other inspirational business books, Bob helps people see more in themselves while inspiring them to get the results they want when interacting with others.



If you’re on the path to finding your own important work, this is the episode for you. We discuss Bob’s own journey from a journalist to a salesperson to ultimately a business-oriented thought...

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The Soul and Strategy of Important Work


Does your business have a mission at heart? How much does social equity play into your business strategy? It can seem counter to capitalist intuitions, but considering how you are impacting others around you in business and in life should be a central tenant in your approach.


In this episode of Important Work, we welcome Neelam Tewar who joins us from India. Neelam helps her clients become thought leaders around social equity. In addition to being a consultant, Neelam went through her own soul-searching process and today consults with governmental organizations and is a TEDx speaker.  Listen now and take away a new perspective on the soul and strategy of important work, including:


  • How to live a more connected life professionally
  • What “involved entrepreneurship” is and how to build it
  • Why you shouldn’t view people as a funnel strategy
  • Why intimacy should be the main currency you generate
  • How to avoid feelings of dissidence in your...
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How to Step Into Your Important Work


Do you find meaning in what you do every day? Or, do you find yourself longing for an occupation or business that gives back and fills your soul?


The interesting thing is that one job could fulfill one person spiritually and have the polar opposite effect for another. If you’re in the latter group, what better time than now to at least begin considering how to step into your important work and play a bigger game?


On this, the inaugural episode of Important Work, we start to dig deep into the very purpose of this podcast: to champion your soul so you can begin doing the work your heart wants to do.



Listen now as we answer questions around building a soul-based business, including:


  • What, exactly, is important work? How do you define what it means for you?
  • How can we create impact and meaning out of what we’re already doing?
  • How do you live the most authentic life that’s aligned with who you truly are?
  • How can we re-align...
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The Number 1 Principle in Marketing to Pierce Through the Noise



There are a lot of blogs (and opinions) about how you should market.


But at the end of the day, you don’t want to think like a marketer. You want to think like a human. I think we’re tired of being marketed to as humans. I mean, aren’t you??


But I’m not tired of finding really cool people who seem genuine and add value to my life.


That’s the goal of your marketing. It’s becoming the only way to earn your way past the filters.


And so in this video I outline the number one principle in marketing if you want a business that really connects with your target market… and that principle is relationship.


You want to market for relationship, not the sale.


“Say what?!? How does that make sense?”


If people really want or need what you sell, the time will come when they buy. But the way for you to earn their trust isn’t by selling but by adding value. You need to get...

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Small Business Marketing - 3 Arising Problems


It was the best of times, it was the worst of times... in marketing.

You want more customers and clients. Maybe you want better customers and clients. Or maybe you want to retain more of your customers and clients. Either way, there has never been a better time to market because of the tools we have available now. 

But this poses a problem. While it's easier to get into the game of marketing now, there are also endless choices... confusing choices. 

"Am I suppose to post 5-6 times a day on Facebook, Instagram, Twitter, LinkedIn and Snapchat? Where will I find the time? I heard video is really important, but I don't like being on camera. Sbould my videos be 2 minutes or 7 minutes? Am I supposed to create a podcast?"

And this internal dialogue goes on and on slowly turning our ideas, goals and vision to stone. 

And if our own internal dialogue wasn't a big enough obstacle, we also have gurus who are trying to sell you their way to market and convince you of what...

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