How Do I Consistently Create Content When I Don’t Know What to Say?

You have important things to share and passions within your own heart that are bigger than your current pursuits. That’s why you’re here at Important Work, and we’re incredibly grateful you are. If you want to take it to the next level, building an audience for your unique message is absolutely mandatory.


To build an audience, you have to be engaging in content marketing on a regular basis, or put more simply, you need to be out there beating the drum and spreading the good word as much as possible.


That’s the hard part. When thousands of ideas are swirling around, it’s impossible to know how to organize what to say and how to say it in a way that really lands with people.


On this episode of Important Work, we’re answering some of the most common content marketing questions we hear from folks that are looking and needing to start content marketing in a serious way. Be sure to listen now because, on top of that, we’re serving up content marketing goodness chock full of actionable strategies to tell you:


  • What to do when you have so many ideas in your head
  • How to generate and convey conviction through the camera
  • How to get unstuck when you’re swirling in the rabbit hole
  • What question to ask yourself when you need to pick a topic
  • How to identify what medium or channel is best for you
  • How to know when it’s the right time to start content marketing
  • How to know when you’ve got the right audience for your message
  • Why relationships are absolutely essential to digital influence
  • How to leverage strategic partnerships to drive audience


Ultimately, you have to go where your soul is leading you. You can’t wait for a following! By starting now, with consistent content marketing, the audience will find you. Visit to learn more about getting starting with your own podcast and content marketing.

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