You Need a Show! How - and Why - to Start a Show

Have you ever considered how to start a show? Maybe you’ve got a great idea, a unique worldview, or specific experience or expertise you want to share with the world. Getting started is really daunting and it can be hard to put yourself out there when you don’t know what to say.


Of course, if you look up “how to start a show,” you’ll get back literally billions of results. All of the steps and tricks and things to do. What you won’t find is the single most important piece of advice - just jump in! You’ll iterate, refine and perfect your show and message as you go. When it comes to putting your message out there, perfection is the enemy of progress!

On this episode of Important Work, we welcome Mark Kaye. Mark has been a host for both radio and TV and has been in the broadcasting industry for more than 20 years. Interestingly, he pioneered hosting a show on SnapChat.


In short, Mark is an expert in quickly creating - and monetizing a show - regardless of the platform. So, join us today because we’re talking about how having a show when paired with your Important Work, can drive real results in your life. Listen as we discuss:


  • How to use what’s in your mind and turn it into something useful
  • Why the platform isn’t the product, the show is the platform
  • How to build a show when you don’t know what to say
  • What to do when you run out of ideas or topics
  • Why a show is critical to being an entrepreneur
  • How to monetize a show to generate income
  • Why building a show is like building a relationship
  • Why people serially under-estimate their abilities
  • What to think about before you get started
  • It’s terrifying on the soul level to put yourself out there
  • How to share what you’ve learned and noticed - a byproduct of your human journey
  • What the essence of clean communication is


Ultimately, a show is a vehicle to get your personality and message out there. The fact of the matter is that today absolutely anyone and everyone can have their own show, and if you have some Important Work tugging at your heartstrings, the best thing you can do to get your message out there is to simply jump in and get started with your own show.


For more information about Mark Kaye, visit


About Important Work


Important Work is an audio and video podcast that aims to serve as a platform for heart-centered entrepreneurs who want to expand who they are as individuals.


Produced by Groundswell Agency, we aim to bring you insights, interviews and how-tos on a weekly basis that can help you think differently and dig into what your true purpose is - your important work.


If you feel something stirring, you should have a conversation with us to develop and iterate your own body of work that serves your own important work on this planet. Follow us at and to learn more.

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