The Human Side of Marketing

How do you approach marketing? The fact of the matter is that, if you are in business for yourself,  you absolutely must be marketing yourself and your business in an appropriate manner if you want to drive results. 

Unfortunately, most of the common knowledge out there today is outdated and geared toward the tactics of the information age. Meaning, too many marketers are marketing to the bots scanning their websites instead of the actual humans who read the websites and ultimately become customers. When we lose sight of the human aspect of what creates a connection, marketing simply won’t work. 

On this episode of Important Work, we welcome Curt Stockwell to discuss the human side of marketing. Curt hosts a show called The Human Side of Marketing, and today he’s sharing his approach to marketing, including:

• What’s wrong with the current marketing approach
• Why most people want a genuine connection
• How to prevent staleness in your messaging
• How a show can help break through the noise
• Why you should keep going when engagement is low
• Why likes and follows not a great indicator 

Ultimately, if approach your marketing with the goal of giving back to your audience, you can build your influence as a recognized expert that continually and consistently adds value back to the audience. By doing so, you and your business or services will be more memorable.

About Important Work

Important Work is an audio and video podcast that aims to serve as a platform for heart-centered entrepreneurs who want to expand who they are as individuals. 

Produced by Groundswell Agency, we aim to bring you insights, interviews, and how-tos on a weekly basis that can help you think differently and dig into what your true purpose is - your important work. 

If you feel something stirring, you should have a conversation with us to develop and iterate your own body of work that serves your own important work on this planet. Follow us at https://www.instagram.com/groundswellagency/ and https://www.facebook.com/groundswellagency to learn more. 

To learn more about Curt Stockwell, visit https://welldressedwalrus.com/.