Rehumanize Your Business

In this episode of Important Work, we welcome Ethan Beute to the show to learn how to Rehumanize Your Business. Ethan is Chief Evangelist at BombBomb, and co-author of the new book Rehumanize Your Business.  Ethan is passionate about improving your communication and connection to people through simple, personal videos.  We’re covering it all today, listen as we discuss:


  • Learning about relationships through video
  • How to get face to face with people more often
  • Video email and its value in creating connections
  • How to rehumanize your digital communications
  • Why Ethan calls email “the broken, indispensable tool”
  • What psychological proximity is and why it works
  • What the difference is between “shiny authenticity” and authenticity
  • Why it’s fantastic to not be stuck on perfection in video



If you’d like to learn more about how to Rehumanize Your Business, reach out to Ethan Beute at, or on LinkedIn.


About Important Work

Important Work is an audio and video podcast that aims to serve as a platform for heart-centered entrepreneurs who want to expand who they are as individuals. 


Produced by Groundswell Agency, we aim to bring you insights, interviews, and how-tos on a weekly basis that can help you think differently and dig into what your true purpose is - your important work. 

If you feel something stirring, you should have a conversation with us to develop and iterate your own body of work that serves your own important work on this planet. Follow us at and to learn more.

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