All Episodes
Episodes
Double Your Business and… Quadruple Your Peace of Mind?
DOUBLE YOUR BUSINESS AND... QUADRUPLE YOUR PEACE OF MIND? It’s common in growing a business to throw everything you have at it. As business owners, we do what it takes to grow our business but often at the expense...
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Plop Plop Fizz Fizz This Is Not What Marketing Is.
PLOP PLOP FIZZ FIZZ THIS IS NOT WHAT MARKETING IS. Many in business today want a quick fix. We want a pill that will boost sales over night. Marketing, however, is no quick fix. And the sooner you understand this,...
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Stretching Your Content
STRETCHING YOUR CONTENT Have you ever thought “I should have said THIS in that video”? Sometimes we create content in marketing and then have an entire wave of good ideas that come to us after we’re done. Well,...
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Open the Gap to Grow
OPEN THE GAP TO GROW When I sink my teeth into something, like a plan for the next year, I can get obsessed with all the “things” about that plan. It becomes the air I breathe. It’s almost like an identity. And it...
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Principles Over Policy
PRINCIPLES OVER POLICY Political campaigns are funny to me. So much policy is touted. The problem with policy is that it’s rigid and has a hard time bending to situations. I’m not saying you can run a country...
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What Is a “Warm” Audience?
WHAT IS A “WARM” AUDIENCE? Not all people you market to are ideal. Some are cold and don’t want what you have. But some are warm and these are the people we want to find. However, “warm” doesn’t mean it’s your...
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Charcoal in Marketing
CHARCOAL IN MARKETING Do you know the story of Kingsford Charcoal? It has great insights for marketing that range from time management to profitability. Here’s how I heard the story and how it relates to the...
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Am I Doing This Right?
AM I DOING THIS RIGHT? It’s common when learning something new (especially in marketing) to wonder if you’re doing right. You might feel like no one’s listening. Or you might feel like it’s not coming naturally. ...
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The Price of Entry to Create a Groundswell
THE PRICE OF ENTRY TO CREATE A GROUNDSWELL Your ability to communicate and lead YOUR conversation POWERFULLY and CONSISTENTLY is the price of entry to create your groundswell. (Watch Video) ..... *Want more...
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Lost in Facebook and Forgetting What You Were Going to Do
LOST IN FACEBOOK AND FORGETTING WHAT YOU WERE GOING TO DO... ...sheds light đź’ˇ on why we feel lost in our business. I often jump into Facebook to post or check on a client, but then see that little red circle đź”´ with...
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Boston Legal Sheds Light on Marketing Principle
BOSTON LEGAL SHEDS LIGHT ON MARKETING PRINCIPLE Marketing can be this confusing game to figure out. But once you get past the confusion, it’s not that complicated. Marketing, at it’s core, is about connection. ...
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Calling Your Shot
CALLING YOUR SHOT Marketing often feels bad because, despite all our effort, we don’t know if it will produce the result. Most of the time we feel like we’re at the mercy of algorithms and platforms putting out...
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