All Episodes
Episodes
The Challenge With Hoarding Truth
THE CHALLENGE WITH HOARDING TRUTH Every day Life teaches you something. But out of fear, most of us hold on to those truths. And over a lifetime, if these truths were visible, you would look like a hoarder. ...
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Invest in People
INVEST IN PEOPLE Traditional marketing is often about investing in technology, ads and tools. But that’s old school thinking. In the Tribal Economy the asset is relationship with specific people... ...Real people,...
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Work Less!
WORK LESS! While this is a statement many strive for, I’ve found it harder than I thought for reasons I didn’t expect. Here’s what I mean and why marketing was part of my solution... (Watch Video) ..... *Are you...
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You Must Pick the Mountain You’re Going to Climb!
YOU MUST PICK THE MOUNTAIN YOU’RE GOING TO CLIMB! Marketing requires specificity. You can’t “generally” market. Who you’re marketing to... What results you’re trying to create... How much money you have to...
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If You Take It Wide, Time Will Take It Deep!
IF YOU TAKE IT WIDE, TIME WILL TAKE IT DEEP! Most of us aren’t consistent enough in marketing to generate the impact or income we want. And so we move on to the next “thing” in hopes it will produce the results . ...
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Where’s the Line Between Authenticity and Putting On a Show?
WHERE’S THE LINE BETWEEN AUTHENTICITY AND PUTTING ON A SHOW? Is there any place for “putting in a show” in marketing? You know, doing things a certain way because it will win more approval... ...even if it isn’t...
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Why I Have 2 Shows
WHY I HAVE 2 SHOWS Well, I actually have 4 Podcasts, but 2 of them I’m active very creating new episodes for... This one, “Marketing For The Rest Of Us”... And “Important Work”. It takes extra work to manage 2...
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Study Form to Leave Form
STUDY FORM TO LEAVE FORM Most people shoot from the hip in marketing or market when they remember to... But that ultimately leads to a “hope and pray” approach to generating business. If you don’t want to be on the...
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Your Groundswell Doesn’t Happen From Your Content
YOUR GROUNDSWELL DOESN’T HAPPEN FROM YOUR CONTENT. So why do I talk about content all the time? Why do I do these daily videos? And if the groundswell doesn’t happen from content, what does make the groundswell? ...
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“I Don’t Do Marketing”
“I DON’T DO MARKETING” At least that’s what she said in her comment on my post. But it’s not an uncommon sentiment... Especially if you feel like marketing is manipulative or salesy or hard. But that’s exactly...
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Marketing Is Like Golf
MARKETING IS LIKE GOLF Content Marketing isn’t easy and it’s not just about posting pictures of your cat or your lunch. People do care about what you have to say... if you say it in a way we can hear it... But, you...
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Networking vs Marketing
NETWORKING VS MARKETING When should we network and when should we market? Where does networking have it’s limitations? Does marketing have any limitations? Here’s what I believe about networking and marketing... ...
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