All Episodes
Episodes
I Hate Selling
I HATE SELLING! I think our tribe does too. “The rest of us” feel selling is aggressive or like we’re pushing our agenda on others. We want to help and inspire people. We want people to CHOOSE for themselves what...
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More for the Same or the Same for Less
MORE FOR THE SAME OR THE SAME FOR LESS. A lesson in value and irresistible offers. Years ago I learned this phrase, “more for the same or the same for less”. That’s how buyers determine value. Costco is an example...
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4 Reasons Your Business Isn’t Growing and Why Marketing Isn’t Helping
4 REASONS YOUR BUSINESS ISN’T GROWING AND WHY MARKETING ISN’T HELPING. Growing your business requires more than just social posting and servicing those who hire you. If that’s all you do you’ll have a hard time...
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Take the Extra Step in Your Marketing
TAKE THE EXTRA STEP IN YOUR MARKETING. As fast paced as we are in this tribe, we often shoot from the hip and fly by the seat of our pants. Many times in the name of making our life easier. We’re just happy we got a...
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I’m Too Hungry to See My Results
I’M TOO HUNGRY TO SEE MY RESULTS. I’m on day 11 (or is it 10?? - it’s hard to remember things when you’re hungry) of a plan to balance my metabolism. Half the time I need to distract myself so I’m not thinking about...
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You’re Trying Too Hard!
YOU’RE TRYING TOO HARD! If you’ve ever felt like you don’t know what to say in your marketing... You’re trying too hard. Life teaches you everyday. Your job is to simply find the lesson and share it back. Here are...
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The 6 Questions That Changed My Life
THE 6 QUESTIONS THAT CHANGED MY LIFE. Questions reveal a lot and help you see how to help those you seek to serve. The problem is most people wait for the client to tell them what they want and need. Very few...
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Consider Your Audience Are Leaders
CONSIDER YOUR AUDIENCE ARE LEADERS. They may not be leaders by title at this moment (and maybe they are), but... Consider that to grow your Important Work, you’ll want a tribe of leaders to create that groundswell. ...
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Losing Yourself to Find Yourself
LOSING YOURSELF TO FIND YOURSELF. I think we all want a sense of purpose. We want our work to matter and we want to live from a sense of certainty. This could be described as “finding yourself”. But to get to that...
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Fail Faster
FAIL FASTER! I’ve been dragging my feet on a design project I want to implement. But this happens all the time in business and marketing... We see something we want. We may even be inspired by it. But because it...
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What Makes You Valid Is the Life You’ve Lived
WHAT MAKES YOU VALID IS THE LIFE YOU’VE LIVED. No one is going to knight you for your Important work. What makes you valid is the life you lived, the results you’ve produced and whether YOU think that’s enough... ...
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Please Don’t Break Up With Me
PLEASE DON’T BREAK UP WITH ME. I used to be so scared that someone would break up with me. This started as a kid dating. But moved into business as an adult. As a kid it was more about self-esteem (or a lack of...
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