All Episodes
Episodes
A Tribe Is Connected by an Idea
A TRIBE IS CONNECTED BY AN IDEA. Finding your people is important because it’s how you build a business with intention rather than by accident. Consider this part 2 from yesterday’s episode (that got cut off), where...
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You Must Choose an Audience
YOU MUST CHOOSE AN AUDIENCE. With so much information out there, your real tribe and future fans won’t be able to hear or hire you if your message is generic. You can have an inspiring message and I’ll thank you for...
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Throw Your Hat Over the Wall
THROW YOUR HAT OVER THE WALL. I’m 2 days into a cleanse with low calories and feeling the fatigue. And yet I’m here making this video for you. Why? I could just say I’m tired and do it tomorrow. It’s not going to...
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Pave the Path for Your People
PAVE THE PATH FOR YOUR PEOPLE. Knowing where your people want to go not only helps you create programs and offers that support them on their journey... But it also helps you know where to focus your own growth and...
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Follow the Directions
FOLLOW THE DIRECTIONS! When you’re learning something new don’t wing it. It’s best when you can find a model that works. And when you find that model that works (for anything from food programs to marketing...
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A Couple People Ruined It for All of Us
A COUPLE PEOPLE RUINED IT FOR ALL OF US. I took my 80 year mom to the airport tonight to fly home after a visit. She has a hip replacement so when she goes through TSA scanners they have to do crazy involved pat...
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Forge the Frame
FORGE THE FRAME It can be hard enough to find clients if you don’t have a system or process to do so. (Posting and Praying doesn’t work very well. I recommend having a predictable process) But if you don’t set...
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Set Big Goals for the Plans They Give You
SET BIG GOALS FOR THE PLANS THEY GIVE YOU. It’s easy to feel like you’re losing when you set a goal and don’t reach it. In fact, it seems like the point of setting a goal is to get to the goal. But what if it...
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People Need What You Have
PEOPLE NEED WHAT YOU HAVE ...but it’s easy to begin thinking no one wants what you have because people haven’t been lining up to get it! And when you think no one wants it because they’re lining up to get it, how...
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What Creates Resonances in Marketing?
WHAT CREATES RESONANCES IN MARKETING? To me, this is the Holy Grail of marketing. Resonance. To create something that speaks to the soul of another is divine. In the “Information Age” your marketing wasn’t about...
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I Can’t Hear You If You’re Timid
I CAN’T HEAR YOU IF YOU’RE TIMID. It’s foundational to find your message in marketing if you want people to work with you. But if you say your message in a timid tone, I don’t trust you. Timid doesn’t mean quiet....
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It’s All Just Practice
IT’S ALL JUST PRACTICE. In business, we put all kinds of pressure on ourselves. Sometimes it’s debilitating. We’re stressed out by money, deadlines and goals. We constantly feel behind and see all those who are...
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