All Episodes
Episodes
Universals vs Particulars
Universals vs Particulars... When you only talk about the problem at a general level it doesn’t really connect with your audience at an emotional level. If you don’t really hit the problem, you haven’t really hit...
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How Much Would You Pay to Figure Things Out?
How much would you pay to figure things out? [Marketing for the Rest of Us - Episode 48] #marketingfortherestofus
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Algorithms Don’t Measure Truth, Intention, or Heart, They Only Measure Activity
Algorithms don’t measure truth, intention, or heart, they only measure activity. [Marketing for the Rest of Us - Episode 43] #marketingfortherestofus
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What’s the Residual Value of Your Content?
What’s the residual value of your content? ❗️Problem 1: You’re treating your content like it’s disposable which makes you have to work harder and has you under-appreciate what you’ve created. ❗️Problem 2: You’re...
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First They Ignore You
First they ignore you, then they laugh at you, then they fight you, then you win. - Gandhi Problem 1: You’re not clear enough about Why you do what you do. Problem 2: You’re scared of pain and risk and what your...
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Content Marketing for Professionals in Regulated Industries
Content Marketing for professionals in regulated industries. [Marketing for the Rest of Us - Episode 40] #marketingfortherestofus
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Your Why Lives at This Intersection
Your Why lives at this intersection... [Marketing for the Rest of Us - Episode 39] #marketingfortherestofus
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Marketing for the Rest of Us: Real Estate Edition
Marketing for the rest of us: Real Estate Edition [Marketing for the Rest of Us - Episode 38] #marketingfortherestofus
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Why Every Business Should Have Their Own Show
Why every business should have their own show, even if they aren’t very active on social media. [Marketing for the Rest of Us - Episode 37] #marketingfortherestofus Shout out to Angelina Roberts from Breakwater...
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When You Find Something That Resonates, Lean In and Invest
When you find something that resonates, lean in and invest. [Marketing for the Rest of Us - Episode 36] #marketingfortherestofus
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Look to the Nuances of People’s Problems to Find Content and Identify What You Really Sell
Look to the nuances of people’s problems to find content and identify what you really sell. [Marketing for the Rest of Us - Episode 35] #marketingfortherestofus
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What’s the ROI of Your Mom?
What’s the ROI of your mom? [Marketing for the Rest of Us - Episode 34] #marketingfortherestofus
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