Universals vs Particulars

Universals vs Particulars...

When you only talk about the problem at a general level it doesn’t really connect with your audience at an emotional level.

If you don’t really hit the problem, you haven’t really hit the pain.

[Marketing for the Rest of Us - Episode 49]
#marketingfortherestofus

Shout out to Curt Stockwell and Andy Dentone at Well Dressed Walrus for the hat. If you have swag you want to send me, I’ll give you a shout out too ;)