All Episodes
Episodes
Minimum Viable Product
MINIMUM VIABLE PRODUCT It’s easy to get overwhelmed by all the details of marketing. From equipment to software to editing to what do you even say... The list keeps going. But what’s most important is that you get...
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It’s Time to Move On!
IT’S TIME TO MOVE ON! Some of you are still having old conversations with tired audiences when your soul is ready for what’s next. Sometimes the reason we’re stuck in business is because we’re trying to reach new...
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You’re Missing One Of These 4 Pillars
YOU’RE MISSING ONE OF THESE 4 PILLARS... And it’s why your business isn’t growing. You’ll continue to chase your tail and wonder why nothing works if you don’t have these 4 pillars. (Watch Video) ..... *The path...
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You Can’t Chase 2 Rabbits in Marketing
YOU CAN’T CHASE 2 RABBITS IN MARKETING. So many people have consumed so many free webinars, podcasts, books and articles about marketing... It’s like they’re chasing 50 rabbits. This is a sure fire way to feel...
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Story Without Truth Is Inauthentic
STORY WITHOUT TRUTH IS INAUTHENTIC “Story” is a popular marketing term right now. But many people are trying to determine what story to tell or even what “Story” means in marketing. This creates confusion and...
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You Need a Marketing Tribe
YOU NEED A MARKETING TRIBE When most marketing advice doesn’t feel good to you, you isolate yourself. Isolation is lonely. It’s not great marketing in isolation and feeling lonely. You want others who value...
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Value Is Specific and Quantifiable
VALUE IS SPECIFIC AND QUANTIFIABLE. The reason I know gasoline at $1.99 a gallon is valuable is because it’s $3.49 everywhere else. But in service based businesses we say “charge what you’re worth” yet have no way...
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Say It Like It Matters!
SAY IT LIKE IT MATTERS! People don’t pay attention unless you say something that matters... like it matters. We can say all kinds of things in our marketing but it has no weight. You describe “stuff”, not pain. ...
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You Have a Good Product or Service but You’re Framing It Wrong
YOU HAVE A GOOD PRODUCT OR SERVICE BUT YOU’RE FRAMING IT WRONG... And so people don’t see the value in it. Part of marketing is speaking in a way that has them “get it”. It is not their job to understand your...
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Group Think Is Robbing You Blind
GROUP THINK IS ROBBING YOU BLIND There are so many clichés and regurgitated anecdotes today that we just believe them as true. But you have to question things, especially in marketing, if you are to navigate your...
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Pick the Least Suckiest Path
PICK THE LEAST SUCKIEST PATH... If you’re not a technology person you’re screwed. You’re going to have to learn some tools that can leverage your efforts so that your message and cash flow can grow. And while all...
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What Are You Giving Your Time To?
WHAT ARE YOU GIVING YOUR TIME TO? In the context of marketing it can feel like you’re giving it away with no return on investment. It can cause you to shrink back and vow to never give it away like that again. You...
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