All Episodes
Episodes
You Are a Genius
YOU ARE A GENIUS! Life has taught you so much and you have perspective that can serve thousands (and more). But you don’t always feel like a genius, especially when it comes to marketing. It can be super...
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This Smells Bad
THIS SMELLS BAD. Just because someone has used a marketing tactic and got results, doesn’t mean it’s a good solution for you. You can tell if something smells bad or not. In fact others can tell if it smells bad or...
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Marketing Is Like Spaghetti and Waffles
MARKETING IS LIKE SPAGHETTI AND WAFFLES. The problem is we either get too woo woo in our marketing or we get too linear. But we need both. Here’s what I mean... (Watch Video) ..... *If you have been wanting a...
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“Marketing People Suck,” He Said
“MARKETING PEOPLE SUCK,” HE SAID. “...you are collectively the biggest bunch of lying, disingenuous sons of b*tches outside of Congress.” This was a comment on a 2 minute video I’m running as an ad on Facebook. The...
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You Are the Medium in Your Marketing
YOU ARE THE MEDIUM IN YOUR MARKETING. Artists create on, with or through a medium. It could be a canvas, an instrument or a tool. But in the world of authentic marketing marketing where your message matters... ...
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It’s Never Perfect!
IT’S NEVER PERFECT! Nothing is perfect when you start something new and you don’t know how people will respond or what holes you have until they interact with it. Marketing your message is the same. You have to...
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You’ll Pay More for Tools and Random Stuff Than You Will for Perspective
YOU’LL PAY MORE FOR TOOLS AND RANDOM STUFF THAN YOU WILL FOR PERSPECTIVE. But tools without perspective won’t get you where you want to go. With all the perspective “for sale” out there, how do you choose? (Watch...
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Advertising vs Marketing
ADVERTISING VS MARKETING They’re not the same thing. And one serves the other. But get this order wrong and you’ll be chasing your tail. (Watch Video) ..... *You need to harness the power of advertising and...
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Vision Boards and Affirmations Aren’t Enough
VISION BOARDS AND AFFIRMATIONS AREN’T ENOUGH. Your Positive Mental Attitude can keep you in the game but it doesn’t break you through your ceiling of achievement. You some specifics to go to the next level. (Watch...
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The World Is Having a Breakdown Before Its Breakthrough
THE WORLD IS HAVING A BREAKDOWN BEFORE ITS BREAKTHROUGH... And your voice, through marketing, will accelerate the breakthrough. This requires a paradigm shift about what marketing is and what it’s for... And I’ll...
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Can You Own the Size of Your Work?
CAN YOU OWN THE SIZE OF YOUR WORK? When we were young we could dream big but we didn’t have the skills or perspectives to get it done. Now we have the perspectives and maybe some of the skills, but we’ve stopped...
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You Say You’re Interested but Then You Ghost Me
YOU SAY YOU’RE INTERESTED BUT THEN YOU GHOST ME. This happens more than I thought it would. Surprising actually. People express interest in our services (as in they say “I want to do this...” or “You’re my guy...”)...
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