All Episodes
Episodes
Stop Resisting Video
STOP RESISTING VIDEO! Most people prefer to write posts on social instead of doing video. I get it. Writing is safer. You can compose your thoughts. You might even get more engagement. But... Video creates the...
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Why Social Media Content Calendars Done-for-You Donât Work
WHY SOCIAL MEDIA CONTENT CALENDARS DONE-FOR-YOU DONâT WORK. Iâve seen a bunch of done-for-you social media calendar ads on my Facebook feed lately so I wanted to share why I donât think they work... Everybody loves...
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Why I Like a Daily Show
WHY I LIKE A DAILY SHOW. Most podcasts are weekly shows (actually most podcasts never get beyond 20 episodes because the hosts get bored and move on to the next shiny thing in marketing, but thatâs whole other...
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You See Tools as an Expense Rather Than a Hire
YOU SEE TOOLS AS AN EXPENSE RATHER THAN A HIRE. Iâll easily spend $100+ a month on unneeded grocery items (spent $74 today alone on food for myself and my daughter for fun). But when it comes to apps and software...
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Your Lack of Process Is a Problem
YOUR LACK OF PROCESS IS A PROBLEM. If you hate you selling and closing people, itâs your lack of a process thatâs keeping you stuck there. Without a process at the point of sale, you HAVE to sell and close to...
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Say It Straight
SAY IT STRAIGHT! Most of the time people donât engage because you say it too flowery. Weâre all busy being so polite not wanting to offend anyone or make them uncomfortable. At least thatâs how youâre thinking of...
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Marketing Is Not a Round Table Discussion
MARKETING IS NOT A ROUND TABLE DISCUSSION. Being respectful people and sensitive to the opinions of others... it can be scary to come out of the shadows and share your truth. You fill find all kinds of loud mouths...
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Youâre the Bottleneck to All Youâre Wanting
YOUâRE THE BOTTLENECK TO ALL YOUâRE WANTING. You got into business to create an amazing life and help people... But then you hit a wall from all the challenges that come with owning a business. (Thatâs not the...
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Youâre Lost in Marketing if You Donât Have the Right Mental Tools
YOUâRE LOST IN MARKETING IF YOU DONâT HAVE THE RIGHT MENTAL TOOLS. My mind can be a prison of ideas and shiny objects. You know what I mean! I feel overwhelmed, frustrated and lost when I canât make sense of all...
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Speaking Your Truth Is Your Path to Power
SPEAKING YOUR TRUTH IS YOUR PATH TO POWER! Sharing your truth can be very scary. Most of us never share that honestly in life, let alone on social media... For fear of backlash, disapproval, judgment or being...
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Marketing Is a Game of Inner Circles
MARKETING IS A GAME OF INNER CIRCLES. Too many people try to use marketing to make a sale. What they fail to realize is that most people are skeptical because theyâve been spammed and ambushed so many times. Your...
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Donât Sensationalize Your Marketing
DONâT SENSATIONALIZE YOUR MARKETING. I remember years ago a saying about âsending the sizzleâ as it relates to sales and marketing. They were referring the metaphor of fajitas in a restaurant that comes out of the...
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