Don’t Sensationalize Your Marketing

DON’T SENSATIONALIZE YOUR MARKETING.

I remember years ago a saying about “sending the sizzle” as it relates to sales and marketing.

They were referring the metaphor of fajitas in a restaurant that comes out of the kitchen on a hot plate making all kinds of sizzling noises as the server brings it to the table.

They do this to entice others to buy fajitas too, at least that’s how the metaphor goes.

But here’s where that gets you in trouble (it gets us all in trouble!)...

(Watch Video)

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*If you‘re ready to attract people to your work because of the immense value you offer and not because of sensationalizing tactics...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

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[Marketing for the Rest of Us - Episode 257]
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