PRODUCTION STRATEGY #1

Journal Your Convictions

*Most people are inconsistent in marketing because they run out of things to say. This sabotages everything. If you're not consistent, marketing won't work. Inconsistent marketing creates inconsistent income. 

The answer to your consistency is not in hustle or discipline. It's in finding the conversation you want to lead in the world. You have to find the "it" you can talk about on a daily basis and never get tired of. And while most of us can point to what we're passionate about, we have a hard time seeing how to turn that into marketing.

You have to dig into your convictions and why you see the world the way you do. If you don't own your message, we can tell. Journaling your convictions creates mastery of your message. 

PRODUCTION STRATEGY #2

Transparently Speak Your Convictions

*Once you find your "it", the conversation you will champion in the world, you have to play with it over and over again in your content.  

You have to practice speaking transparently about your convictions in a public way so that we know you're for real. This takes practice and repetition. You need to keep broadcasting this message over and over again. This is your message for the world and so you never stop. 

PRODUCTION STRATEGY #3

Edit Elements For Engagement

*You don't have to become a full on video editing ninja, but you do need to understand the options for producing your content to increase engagement. 

This includes music, animations, logos, subtitles, headlines and other elements. If you want to outsource this kind of work, and we recommend that you do, you want to know what you're asking for and how to lead your outsourced team to the results you want. 

PRODUCTION STRATEGY #4

Network Your Content

*Now produced, your show is ready to share. But sharing it isn't just about posting it to Facebook. 

You need both an online and offline strategy to give your content the best chance of finding your tribe. The good news is that with your captured and produced content, you already have all the content you need to share across all platforms, reducing your time and saving your energy for the bigger demands of your business.